Stop losing clients to confusion
Your message is unclear. Your customer experience is forgettable. And prospects who should be buying from you are walking away—because you never designed the journey.
I help coaches, consultants, and small business owners clarify their message and create customer experiences that earn referrals, retention, and revenue.
Where you're losing clients (and revenue)
Most coaches and consultants aren't losing business because they lack skill. They're losing it in the experience they never designed.
Your message makes people think instead of act
So they scroll past, hesitate, or "check back later", and never do.
Your team all has different answers for what you do
Prospects get confused. Employees can't explain your value. Nobody's on the same page.
Clients have a "fine" experience, and never talk about you
No intentional moments of care. No emotional connection. No reason to refer.
Your marketing attracts attention, but not follow-through
Lead magnets with no journey. Inquiries with no nurturing. Interest that quietly goes cold.
Referrals are left to chance instead of designed
You're doing great work...but the story isn't being told for you.
The result?
You're working hard, delivering great results—and still leaving repeat clients, premium pricing, and word-of-mouth growth on the table.
Not because you're bad at business.
Because no one ever showed you how to design the journey.
You don't need more random tactics.
You need the right pieces working together.
A Message That Converts
StoryBrand Framework
So the right people instantly understand your value—and take the next step.
We'll craft the words to sell what you already offer:
Clear soundbites that stick in prospects' minds
Language that sounds like you (not consultant-speak)
Messaging you'll use across your website, sales calls, social media, and everywhere else
Result: Prospects understand what you do—and know exactly what to do next.
An Experience People Talk About
Unreasonable Hospitality Framework
Intentional moments of care that turn clients into repeat buyers and natural referral sources.
We'll map your customer journey and identify:
Friction points where clients get stuck or frustrated
Overlooked touchpoints where you can surprise and delight
Signature moments that make you unforgettable
Result: Clients stay longer, buy more, and refer—without you having to ask.
Simple Systems That Support Growth
Business Implementation
Clear, teachable processes that replace constant reinvention and burnout.
You'll walk away with:
A 90-day roadmap of exactly what to do next
Where to use your messaging across all marketing channels
A customer experience playbook your business can actually run
Result: Growth becomes predictable. You stop reinventing the wheel every time.
Everything I teach is practical, human-centered, and designed for immediate traction.
Three ways to get clarity
Option 1
Free 30-Minute Consultation Call
Start here if you're not sure what you need.
We'll talk about:
Where your messaging is unclear
What's keeping prospects confused
Which service would serve you best
No pressure. No sales pitch. Just clarity.
Option 2
90-Minute Messaging Clarity Intensive
Investment: $500 | 90 minutes
Get crystal-clear messaging using the StoryBrand framework. Walk away with soundbites, a one-liner, and a roadmap of where to use your new words across all your marketing.
Perfect for: Quick messaging clarity before anything else can move forward.
Option 3
The Experience Advantage (VIP Day)
Investment: $5,000
Full-day strategic intensive integrating both StoryBrand and Unreasonable Hospitality to transform your entire client journey.
You'll leave with:
Complete brand messaging (StoryBrand)
Customer journey map with signature moments (Unreasonable Hospitality)
90-day implementation plan
Customer experience playbook
Perfect for: Complete transformation in message + experience.
Requires a free consultation call first.
Experience the GoldenEdge advantage
Gain clarity in your messaging so prospects actually understand what you do
Position your brand to stand out (instead of sounding like everyone else)
See tangible improvements in how customers engage and convert
Get a dedicated partner invested in your success
Walk away with a clear roadmap of where to use your new messaging
We'll work well together if:
You're a coach, consultant, or small business owner who's great at your craft but struggles to explain what you do
You're tired of your website and marketing sounding vague or forgettable
You're ready to stop circling decisions and start executing
You value clear, strategic guidance (not hand-holding)
You want someone who'll challenge you and push you forward
Your path to marketing clarity starts here.
Your partner in message clarity & customer experience
I’m Katie Weiss, and I help businesses design client journeys that earn referrals, retention, and revenue.
For over a decade, I worked in Washington, D.C., bringing clarity to chaos for influential members of Congress. When you're three steps ahead of a Congressman's schedule, you learn two things fast:
Clear messaging matters. If people don't immediately understand what you're saying, they tune out.
Experience is everything. How people feel in each interaction determines whether they trust you.
Today, I use those same skills to help coaches, consultants, and small business owners stop losing clients to confusion and create experiences people can't stop talking about.
My work combines:
StoryBrand — to clarify your message so prospects actually understand what you do
Unreasonable Hospitality — to design customer experiences that turn clients into advocates
Business Made Simple — to build systems that make growth repeatable
I'm certified in all three frameworks because they work together.
Clear messaging gets people in the door. Remarkable experiences keep them coming back. And simple systems let you scale without burning out.
I'm not a "let's revisit this next quarter" coach. I'm the strategic partner who helps you make decisions—and then tells you to go execute them.
If you're tired of your marketing feeling like a maze and your customer experience being left to chance, let's fix it.
Stop wasting time.
Start here.
Stop wasting valuable resources on marketing that doesn't work. Let's transform your message into something clear and compelling that actually connects with your audience.
You started a business to earn a living, create your dream life, and make a difference.
Don't let confusing marketing keep you from achieving your goals.
